Our Story
The idea of Virgo Coffee Roasters started when the company founder and CEO, Alec Zeta, stumbled on his first coffee experience when he moved to Melbourne, Australia back in 2013. It stirred up his curiosity in great length fabricating his eagerness to learn everything that he could about coffee. That was when he got entangled with the initial third wave phenomena of Melbourne’s specialty coffee culture in 2014.
His thirst for knowledge and bettering himself did not end there. The pursuit for excellence started when he became the Head Barista of a top tier award-winning Australian coffee company.
After a year, he pursued to become a Coffee Roaster and Quality Control specialist for two years from 2015-2017 for a major roasting company and spent countless hours studying the art of roasting on how to properly develop various flavor profiles for beans of different origins.
He then continued on to become the Managing Director of another Roasting Company in Melbourne and dealt with green bean buying and sourcing coffee beans from all over the world, visiting single origin farms immersing on how specialty coffee is grown, harvested and processed for import.
His professional career took a major turn when he became a Coffee Specialist and a certified Q-Grader for a corporate giant under the Coca Cola company for the next 7 years providing specialised training to industry professionals and streamlining business models of local Australian businesses within the states of Victoria and Tasmania.
Having all of these arsenal of industry experience, he felt passionate to go back to his homeland, the Philippines and establish his own Coffee Roasting company here in Cagayan de Oro City, presently known as Virgo Coffee Roasters with the aim of sharing his expertise and elevating the benchmark of the local coffee scene.
Core Values
Precision
Every roast profile is carefully developed for consistency and quality.
Quality First
No compromise on sourcing, roasting, and freshness.
Integrity
Committed in remaining steadfast in upholding a high standard of coffee experience.
Consistency
Providing the same experience for every cup made.
Mission & Vision
Our Mission
To deliver exceptional coffee experience at its finest through precision roasting, ethical sourcing, and quality craftsmanship.
Our Vision
To become a renowned top coffee destination in the country with unparalleled reputation for quality, consistency, and innovation and help elevate the benchmark of the current industry.
Our Team
Alec Miguel Zeta
Founder and CEO
12 yrs of experience in Melbourne, Australia
2013 Barista
2014-2015 Head Barista
2015-2017 Coffee Roaster
2017 General Manager
2018-2025 Coffee Specialist
Daniel Cruz
Training & Quality Manager
Daniel brings 8 years of experience in barista training and quality assurance, leading Virgo’s education programs and ensuring every coffee meets the highest brewing and flavor standards. His deep knowledge of extraction, brewing techniques, and sensory analysis helps Virgo’s partners serve outstanding coffee.
Sofia Reyes
Director of Operations
With more than 10 years of experience in food and beverage operations, Sofia oversees logistics, client partnerships, and daily operations at Virgo Coffee Roasters, making sure every order moves smoothly from roastery to customer. Her expertise in supply chain management and business development keeps the company growing efficiently.
Daniel Cruz
Training & Quality Manager
Daniel brings 8 years of experience in barista training and quality assurance, leading Virgo’s education programs and ensuring every coffee meets the highest brewing and flavor standards. His deep knowledge of extraction, brewing techniques, and sensory analysis helps Virgo’s partners serve outstanding coffee.
FAQs
Explore frequently asked questions about our coffee sourcing, roasting practices, freshness standards, wholesale pricing, and custom roasting solutions for cafés, brands, and partners.
We work with farmers both locally and from around the world such as Latin America, Africa, and Asia.
Yes. All of our coffee is roasted in small batches to maintain consistency and maximize flavor development.
Absolutely! We provide competitive wholesale pricing for cafés, restaurants, offices, and retailers.
Kindly contact us to discuss.
Incredibly fresh! We roast 2-3 times weekly. Quality control is completed on the same day. Once passed, products are packaged immediately, ensuring its peak freshness is preserved.